Digital Signage Pricing - Things To Consider

When considering digital signage pricing, it's essential to understand the components included in a turnkey solution. A comprehensive package typically comprises various elements such as digital signage displays, media players or PCs, content management software, mounting hardware, installation services, networking equipment, content creation and design, training and support, as well as licensing and software fees. By assessing these components and their associated costs, businesses can gain a clear understanding of the investment required for implementing a robust and all-inclusive digital signage solution.


The specific components can vary depending on the provider and the requirements of the digital signage project, but here are some common elements that may be included in a digital signage price package:


  1. Displays: This includes the actual screens or monitors used to display the content. It can range from commercial-grade LCD or LED displays of different sizes and resolutions, depending on the installation location and requirements.

  2. Media Players or PCs: These are the devices responsible for playing and managing the content on the digital signage displays. They can be small form-factor media players or dedicated computers with the necessary software and hardware capabilities to handle the content playback.

  3. Content Management Software: A turnkey solution often includes a content management system (CMS) that allows users to create, schedule, and manage the content to be displayed on the digital signage screens. The software may provide features like remote management, content templates, scheduling, and integration with other systems.

  4. Mounting Hardware and Installation: This component covers the necessary mounting brackets, stands, or wall mounts to securely install the digital signage displays. It may also include the cost of professional installation services provided by the turnkey solution provider.

  5. Connectivity and Networking: Digital signage systems require network connectivity to update and distribute content. The price may include networking equipment such as routers, switches, or wireless access points, as well as the necessary cabling and setup.

  6. Content Creation and Design: Some turnkey solutions may include content creation services, where professionals help design and develop visually appealing and engaging content that aligns with the client's branding and messaging.

  7. Training and Support: A comprehensive turnkey solution often includes training sessions or documentation to familiarize users with the CMS and the overall system operation. It may also offer ongoing technical support, troubleshooting, and software updates.

  8. Licensing and Software Fees: Depending on the software used for content management and other functionalities, there may be licensing or subscription fees associated with using the software, and these costs may be included in the turnkey solution price.


It's important to note that the specific components and their inclusion in the turnkey digital signage price can vary between digital signage providers. It's advisable to thoroughly review and understand the proposal or contract to ensure clarity on what is covered in the offered solution.


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