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How Property Managers Can Use Outdoor Digital Signage to Showcase Office Space for Lease6 minute read | Updated June 10, 2025 |
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In today’s competitive real estate market, grabbing the attention of potential tenants is more challenging than ever. Static “For Lease” signs are easy to overlook—but outdoor digital signage offers a dynamic, high-impact alternative that not only attracts interest but also boosts engagement and drives inquiries faster.
If you’re a property manager overseeing commercial office spaces, integrating outdoor digital signage into your marketing strategy can significantly enhance your leasing efforts.
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1. Showcase Available Office Space in Real TimeUnlike traditional signs, digital signage allows you to update listings instantly. This means:
Result: Prospective tenants walking or driving by get an up-to-date, compelling view of what’s available—on the spot.
2. Highlight Amenities and Property FeaturesYour digital signage can do more than just list square footage. You can use rotating slides or short videos to showcase:
Pro tip: Use real photos and short testimonials from current tenants to create a sense of community and credibility.
3. Engage With Interactive or Smart FeaturesSome outdoor digital signage solutions support touch screens or mobile connectivity, allowing you to:
Result: You turn passive viewing into active engagement—and convert interest into leads right at the curb.
4. Increase Visibility and Brand PresenceEven when you’re not promoting a specific office unit, your signage works as a 24/7 marketing tool, reinforcing your brand and property value. Use it to:
Unlike print signage, which can fade or look dated, digital screens always look current and professional.
5. Adapt Messaging to Time, Weather, or AudienceAdvanced outdoor signage systems let you change content based on:
This level of contextual awareness increases the relevance and effectiveness of your marketing.
6. Reduce Long-Term Marketing CostsWhile the upfront investment in digital signage may be higher than static signs, the long-term savings and flexibility more than make up for it:
You get more mileage and marketing power out of a single installation.
7. Strengthen Tenant RelationsYour signage can also support tenant retention by promoting:
This enhances your image as a responsive, tech-savvy property manager and helps tenants feel more connected to the property.
The Key TakeawayOutdoor digital signage is a powerful marketing asset for property managers looking to lease office space more efficiently. From real-time listings and rich media content to interactive features and cost-saving benefits, it transforms a simple “For Lease” sign into a versatile, dynamic communication tool.
Whether you’re managing one property or a portfolio of commercial buildings, investing in outdoor digital signage can elevate your brand, attract better tenants, and fill vacancies faster.
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7150 Columbia Gateway Drive, Suite L, Columbia, MD 21046
112 West 34th Street, 18th floor, Room 18025 New York, NY 10001
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7150 Columbia Gateway Drive, Suite L
Columbia, MD 21046
112 West 34th Street, 18-025
New York, NY 10001