How Property Managers Can Use Outdoor Digital Signage to Showcase Office Space for Lease

In today’s competitive real estate market, grabbing the attention of potential tenants is more challenging than ever. Static “For Lease” signs are easy to overlook—but outdoor digital signage offers a dynamic, high-impact alternative that not only attracts interest but also boosts engagement and drives inquiries faster.

If you’re a property manager overseeing commercial office spaces, integrating outdoor digital signage into your marketing strategy can significantly enhance your leasing efforts. Here’s how.

1. Showcase Available Office Space in Real Time

Unlike traditional signs, digital signage allows you to update listings instantly. This means:

• You can add or remove available suites without reprinting or reinstalling signage.

• You can highlight newly available spaces with rich media—images, video walkthroughs, floorplans, and QR codes.

• Time-sensitive promotions (e.g., “1 month free rent”) can be added with a few clicks.

Result: Prospective tenants walking or driving by get an up-to-date, compelling view of what’s available—on the spot.

2. Highlight Amenities and Property Features

Your digital signage can do more than just list square footage. You can use rotating slides or short videos to showcase:

• On-site amenities like fitness centers, cafés, or conference rooms

• Nearby transportation options or major highways

• Green certifications or energy-efficient upgrades

• Available parking and security features

Pro tip: Use real photos and short testimonials from current tenants to create a sense of community and credibility.

3. Engage With Interactive or Smart Features

Some outdoor digital signage solutions support touch screens or mobile connectivity, allowing you to:

• Let users scroll through available floorplans

• Scan a QR code to book a tour instantly

• Fill out a lead form on the spot via their smartphone

Result: You turn passive viewing into active engagement—and convert interest into leads right at the curb.

4. Increase Visibility and Brand Presence

Even when you’re not promoting a specific office unit, your signage works as a 24/7 marketing tool, reinforcing your brand and property value. Use it to:

• Display your property management company’s logo and contact info

• Promote open houses or leasing events

• Showcase testimonials, awards, or occupancy rates

Unlike print signage, which can fade or look dated, digital screens always look current and professional.

5. Adapt Messaging to Time, Weather, or Audience

Advanced outdoor signage systems let you change content based on:

• Time of day (e.g., highlight indoor lighting at night)

• Weather (e.g., show cozy interior shots on rainy days)

• Traffic patterns (e.g., display short, bold messages during rush hours)

This level of contextual awareness increases the relevance and effectiveness of your marketing.

6. Reduce Long-Term Marketing Costs

While the upfront investment in digital signage may be higher than static signs, the long-term savings and flexibility more than make up for it:

• No more printing, delivery, or installation fees

• Content changes can be made remotely, in minutes

• Reuse the same screen to market different properties or seasonal campaigns

You get more mileage and marketing power out of a single installation.

7. Strengthen Tenant Relations

Your signage can also support tenant retention by promoting:

• Tenant events or holidays

• Building maintenance alerts

• Community news or announcements

This enhances your image as a responsive, tech-savvy property manager and helps tenants feel more connected to the property.

Outdoor digital signage is a powerful marketing asset for property managers looking to lease office space more efficiently. From real-time listings and rich media content to interactive features and cost-saving benefits, it transforms a simple “For Lease” sign into a versatile, dynamic communication tool.

Whether you’re managing one property or a portfolio of commercial buildings, investing in outdoor digital signage can elevate your brand, attract better tenants, and fill vacancies faster.