Retail & Mixed-Use Digital Signage: Navigo® Directories, Video Walls & Transit Displays

Boosting Shopper Engagement with Interactive Directories & Digital Signage in Retail & Mixed-Use Spaces

Retail and mixed-use properties thrive on energy, movement, and connection. But keeping shoppers informed, tenants visible, and events promoted—without overwhelming your staff—can be a full-time job. That’s where Navigo® digital signage solutions come in. From interactive store directories to towering video walls, these tools make your property easier to navigate, more engaging to explore, and more profitable to operate.

Interactive Store Directories: Navigation Meets Discovery

Your property’s directory isn’t just a map—it’s a marketing tool.

With Navigo interactive directories:

• Search by store name, category, or promotion

• Display walking routes to shops, restaurants, and services

• Update in real time when tenants move or add new offerings

• Offer multilingual navigation for a diverse shopper base

Pro Tip: Highlight seasonal events, sales, and pop-up stores directly in the search results to increase tenant visibility.

Video Walls: Big Impact, Bigger Impressions

A video wall in a retail environment is more than a visual showpiece—it’s a revenue generator.

• Run tenant advertising to boost foot traffic to specific stores

• Partner with local businesses for sponsored ad space

• Showcase live events, product launches, or community announcements

• Use dynamic visuals to reinforce your property’s brand identity

Bonus: Navigo lets you schedule content to change throughout the day for maximum relevance.

Elevator & TransitAccess® Screens: Keep Shoppers Moving

Whether your shoppers are heading up to the food court or catching a shuttle back to their car, elevator screens and transit displays keep them connected and informed.

• Promote in-mall events while they ride

• Show real-time transit schedules to reduce wait frustration

• Offer local attraction info to cross-promote nearby businesses

This not only improves visitor experience—it encourages longer stays.

Retail Kiosks: The Deal Maker

Placed in high-traffic zones, interactive kiosks can:

• Offer digital coupons or QR codes for instant deals

• Help shoppers locate stores and restaurants quickly

• Promote limited-time specials for urgency-driven sales

Why it matters: A quick coupon can turn a browser into a buyer in seconds.

Advertising Revenue Streams for Property Owners

Digital signage isn’t just a cost—it’s a profit center.

• Sell ad space to tenants for seasonal promotions

• Attract regional advertisers like banks, car dealerships, and event venues

• Create tiered advertising packages for premium placement on video walls or main directories

With Navigo, ad management is centralized, making it easy to track impressions and campaign performance.

Safety & Emergency Communication in Public Spaces

In high-traffic environments, real-time alerts are crucial.

• Push emergency messages to every screen in seconds

• Use color-coded alerts and clear language for accessibility

• Automatically revert displays to normal content once the alert is over

The Key Takeaway

Happier shoppers stay longer and spend more. Empowered tenants feel supported and renew leases. And with advertising income, your signage can pay for itself while elevating the property’s reputation.

Turn every visit into an experience and every display into an asset.

Explore itouchinc.com for more information on our solutions or contact us for needs unique to your property or project and discover how our retail solutions can elevate your property.