Maximizing ROI: Monetization, Efficiency & Tenant Retention with Digital Signage

In a competitive commercial real estate market, property managers and owners are under pressure to do more with less—improving building performance, streamlining operations, and delivering better tenant experiences while controlling costs. One increasingly powerful tool that checks all these boxes is digital signage.

Far beyond aesthetic displays, digital signage systems offer a clear return on investment (ROI) through cost-saving efficiencies, revenue generation, improved tenant retention, and sustainability gains. Here’s how a strategic investment in digital signage can pay off for corporate office properties:

1. Efficiency That Cuts Operating Costs

Digital signage replaces traditional printed signs, static directories, flyers, and bulletin boards with dynamic content management tools that update in real-time. From tenant directories to emergency alerts and community announcements, everything can be controlled centrally through cloud-based software.

Financial impact:

• Eliminate recurring printing and installation costs

• Save staff time otherwise spent on manual updates

• Reduce communication errors and delays

Example: A mid-sized office building using digital signage for tenant listings and announcements can save over $10,000 annually in printing, materials, and labor costs.

2. Unlock New Revenue Streams Through Ad Sales

With strategically placed screens in high-traffic areas like lobbies, elevator bays, and lounges, digital signage becomes a revenue-generating asset. Property managers can monetize screen space through ad placements from local businesses, tenants, or service providers.

Revenue opportunity:

• Promote nearby restaurants, gyms, dry cleaners, or parking apps

• Offer premium screen time to building tenants for hiring or branding

• Bundle signage space as part of premium lease packages

Example: A Class-A office tower in a metro business district can generate annual revenue in ad revenue by offering rotating digital ad space to nearby vendors and in-building services.

3. Enhance Tenant Experience and Retention

Modern tenants expect a connected, responsive, and user-friendly environment. Digital signage offers intuitive wayfinding, real-time updates, amenity scheduling, local transit info, and tenant-specific messaging—enhancing daily experiences and reinforcing tenant satisfaction.

Impact on retention:

• Improves communication transparency

• Promotes community events and tenant engagement

• Increases the perceived value of the property

Example: A building with digital signage integrated into its visitor check-in, tenant messaging, and elevator displays can see a measurable increase in tenant retention.

4. Support Sustainability Goals

Sustainability is no longer optional. Tenants and investors alike are prioritizing buildings with green certifications and eco-conscious practices. Replacing paper-based signage with digital displays significantly reduces waste and contributes to a property’s environmental profile.

Sustainability gains:

• Cut down on paper, ink, and waste

• Reduce carbon footprint through fewer physical deliveries

• Contribute to LEED and other green building certifications

Example: Early adapters to digital signage systems for communications experience up to a 50% reduction in printed signage waste in the first year of switching to digital.

Powering the ROI: Navigo® Digital Signage Software

All these ROI-driving outcomes are powered by platforms like Navigo, developed by Interactive Touchscreen Solutions, Inc.. Navigo enables property teams to manage digital signage content across directories, kiosks, elevator screens, and room displays from a single, intuitive dashboard. It also supports ad scheduling, tenant messaging, transit data integration, and more.

Whether you're looking to cut costs, grow ancillary income, improve retention, or hit your ESG targets, digital signage with Navigo® delivers measurable ROI for forward-thinking commercial property owners.

Explore itouchinc.com for more information on our solutions or contact us for needs unique to your property or project.