How Fulton Market's New Apartment Towers Are Using Digital Signage to Compete for Renters

How Fulton Market’s New Apartment Towers Are Elevating the Resident Experience with Digital Signage

4 minute read | Updated April 7, 2026

Fulton Market has undergone one of the most dynamic transformations in Chicago over the past decade, evolving into a highly sought-after destination for residential living, hospitality, and corporate headquarters. Today, it stands as one of the city’s most active multifamily development submarkets, where newly delivered apartment towers are designed to meet the expectations of a discerning and experience-driven renter.

With continued demand and limited new inventory, properties entering the market are positioned to perform strongly. At the same time, today’s renters bring a clear set of expectations around quality, convenience, and seamless living. This creates an opportunity for developers and property managers to thoughtfully align building technology with the overall resident experience.

Digital signage has emerged as a valuable component in delivering that experience—helping buildings communicate more effectively, operate more efficiently, and create a cohesive sense of place.

What Today’s Developments Are Delivering

New residential towers in Fulton Market are designed as lifestyle-driven environments, offering a curated mix of amenities that extend well beyond traditional apartment living.

Properties like Pearl Fulton Market feature expansive amenity packages, including rooftop pool decks, wellness spaces, coworking areas, and social gathering environments—all designed to enhance resident satisfaction and support premium positioning in the market.

Across the submarket, developers are investing in amenities that create meaningful daily experiences. These spaces are not only visually compelling—they are intended to be actively used, shared, and integrated into residents’ routines.

As amenity offerings grow, so does the importance of ensuring they are clearly communicated, easily accessible, and consistently managed.

Enhancing Communication Across the Resident Journey

In amenity-rich environments, effective communication plays a central role in delivering a seamless experience.

Digital signage supports this by providing clear, timely information at key touchpoints throughout the building:

• Lobby environments can introduce the building’s identity, highlight amenity offerings, and provide intuitive navigation for residents and visitors
• Amenity spaces can display schedules, booking availability, and usage guidelines in real time
• Elevator lobbies and common areas can reinforce daily communication, including announcements, events, and reminders
• Package rooms can support efficient delivery management and reduce operational friction

By placing information where residents naturally spend time, buildings can create a more connected and responsive communication ecosystem.

Supporting a Strong Lease-Up Experience

The lease-up phase is an important opportunity to establish a building’s reputation and create positive first impressions.

A well-executed technology experience can contribute to a smooth and welcoming move-in process, helping residents feel confident and informed from day one. Thoughtfully implemented digital signage reinforces a sense of readiness and attention to detail—qualities that resonate strongly with prospective renters touring the property.

When communication systems are clear and intuitive, they support both leasing teams and residents by reducing uncertainty and enhancing day-to-day interactions within the building.

Making Amenities Easy to Understand and Enjoy

As amenity offerings expand, clarity becomes increasingly important.

Residents benefit most when amenities are easy to discover, understand, and access. Digital signage helps achieve this by presenting relevant information at the right moment—whether it’s a class schedule in a fitness center, booking details for a private dining space, or guidelines for shared areas.

This level of clarity encourages greater engagement with amenities, allowing residents to fully enjoy the features that make their building unique.

Aligning Technology with Resident Expectations

Today’s renters are familiar with well-integrated digital experiences across many aspects of their daily lives. As a result, they value environments where technology enhances convenience without adding complexity.

In a modern multifamily setting, this often includes:

• Clear and welcoming lobby environments
• Efficient package and delivery systems
• Accessible amenity scheduling and communication
• Consistent updates delivered through shared building spaces

When these elements work together, they contribute to a cohesive and elevated living experience.

Planning for Long-Term Success

One of the most effective ways to ensure success is to integrate digital signage and communication systems early in the development process.

By planning during design and construction phases, teams can:

• Coordinate screen placement with architectural and interior design
• Ensure proper power, data, and infrastructure are in place
• Align content strategy with branding and leasing goals
• Create a scalable system that evolves with the building over time

This proactive approach supports both immediate lease-up success and long-term operational efficiency.

Navigating a Competitive Market with Confidence

Fulton Market’s unique balance of limited supply and high demand creates a favorable environment for new developments. At the same time, renters in this market are highly engaged and selective, with strong expectations around quality and experience.

Buildings that align their physical amenities with thoughtful communication and technology are well positioned to stand out. By creating environments that feel intuitive, connected, and well-managed, properties can foster strong resident satisfaction and long-term retention.

The Bottom Line

Fulton Market’s newest apartment towers represent a forward-thinking approach to urban living—where design, amenities, and technology come together to create a complete experience.

Digital signage plays a meaningful role in supporting that experience, helping residents stay informed, engaged, and connected throughout their daily routines.

When integrated early and executed thoughtfully, it becomes an essential layer of modern multifamily living.

Ready to Explore What’s Possible?

Whether you’re developing a new property, preparing for lease-up, or enhancing an existing building, ITS, Inc. provides digital signage strategy, hardware, and installation solutions that align with your vision and elevate the resident experience.

Contact us today to learn more about Navigo® for your property.