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112 West 34th Street, 18th floor, Room 18025 New York, NY 10001
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Engage Every Floor: Why Elevator Screens Are Smart Real Estate4 minute read | Updated July 22, 2025 |
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In commercial properties, maximizing the value of every space is essential—especially when it enhances tenant experience, streamlines communication, or creates new revenue opportunities. One often-overlooked area with untapped potential is the elevator. Navigo® interactive elevator screens turn these routinely used, high-traffic spaces into dynamic communication platforms, allowing property managers to engage tenants and visitors effectively throughout the day.
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Why Elevators Are Prime Communication Real EstateThink about it: elevators are used dozens, even hundreds, of times a day by the same building occupants. While people ascend and descend, they have just enough time to glance at a screen—often with nothing else competing for their attention. That’s what makes elevators a unique opportunity to share targeted, useful, and timely content.
What to Display: Content That Informs and ConnectsNavigo elevator screens can deliver a variety of relevant, real-time information to enhance the experience of anyone in the lift. Here’s what top-performing buildings display:
Building Communications
Local News & Weather
Traffic and Transit Updates
Event Highlights
Interactive Wayfinding Integration>
Advertising and Monetization
The Navigo Difference: More Than a Digital DisplayUnlike static digital signage, Navigo interactive elevator screens are part of an integrated building communication platform. Here’s what sets them apart:
Real-Time, Remote Content ControlNavigo Cloud allows property teams to update screen content instantly across one or multiple elevators in different locations—all from a central platform.
ADA-Compliant and Intuitive InterfacesScreens can include touchless or interactive features that align with accessibility standards and enhance usability for all.
Seamless IntegrationElevator screens sync with other Navigo® digital signage and directories in the building, delivering a unified communication ecosystem—from lobby to lift to lounge.
Custom BrandingScreens can be styled to reflect the property’s branding, reinforcing a professional and polished experience.
The Key TakeawayIn a hybrid work era where engagement, communication, and tech-forward amenities define tenant loyalty, every part of the building counts. With Navigo® interactive elevator screens, you’re not just moving people—you’re moving information. You're turning idle moments into impactful micro-interactions that benefit everyone.
Explore itouchinc.com for more information on unlocking the value of every floor in your building or contact us for needs unique to your project. |
7150 Columbia Gateway Drive, Suite L, Columbia, MD 21046
112 West 34th Street, 18th floor, Room 18025 New York, NY 10001
Proud member
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7150 Columbia Gateway Drive, Suite L
Columbia, MD 21046
112 West 34th Street, 18-025
New York, NY 10001