Engage Every Floor: Why Elevator Screens Are Smart Real Estate

Engage Every Floor: Why Elevator Screens Are Smart Real Estate 4 minute read \| Updated July 22, 2025
In commercial properties, maximizing the value of every space is essential—especially when it enhances tenant experience, streamlines communication, or creates new revenue opportunities. One often-overlooked area with untapped potential is the elevator. Navigo® interactive elevator screens turn these routinely used, high-traffic spaces into dynamic communication platforms, allowing property managers to engage tenants and visitors effectively throughout the day.
Why Elevators Are Prime Communication Real Estate Think about it: elevators are used dozens, even hundreds, of times a day by the same building occupants. While people ascend and descend, they have just enough time to glance at a screen—often with nothing else competing for their attention. That’s what makes elevators a unique opportunity to share targeted, useful, and timely content. What to Display: Content That Informs and Connects Navigo elevator screens can deliver a variety of relevant, real-time information to enhance the experience of anyone in the lift. Here’s what top-performing buildings display: Building Communications Maintenance notices Amenity closures or updates Policy reminders Tenant announcements Local News & Weather Real-time headlines 3-day forecasts Emergency alerts (automated or manual) Traffic and Transit Updates Nearby road conditions Real-time transit information (ideal for city buildings) Event Highlights Building-hosted events Nearby community happenings Tenant company promotions Interactive Wayfinding Integration> Visual prompts to help users know where to go after exiting the elevator QR codes for mobile maps or directions Advertising and Monetization Promote in-house retail or dining tenants Feature sponsored ads from nearby businesses Offer digital real estate for premium brands The Navigo Difference: More Than a Digital Display Unlike static digital signage, Navigo interactive elevator screens are part of an integrated building communication platform. Here’s what sets them apart: Real-Time, Remote Content Control Navigo Cloud allows property teams to update screen content instantly across one or multiple elevators in different locations—all from a central platform. ADA-Compliant and Intuitive Interfaces Screens can include touchless or interactive features that align with accessibility standards and enhance usability for all. Seamless Integration Elevator screens sync with other Navigo® digital signage and directories in the building, delivering a unified communication ecosystem—from lobby to lift to lounge. Custom Branding Screens can be styled to reflect the property’s branding, reinforcing a professional and polished experience. The Key Takeaway In a hybrid work era where engagement, communication, and tech-forward amenities define tenant loyalty, every part of the building counts. With Navigo® interactive elevator screens, you’re not just moving people—you’re moving information. You're turning idle moments into impactful micro-interactions that benefit everyone. Explore itouchinc.com for more information on unlocking the value of every floor in your building or contact us for needs unique to your project.

4 minute read | Updated July 22, 2025

In commercial properties, maximizing the value of every space is essential—especially when it enhances tenant experience, streamlines communication, or creates new revenue opportunities. One often-overlooked area with untapped potential is the elevator. Navigo® interactive elevator screens turn these routinely used, high-traffic spaces into dynamic communication platforms, allowing property managers to engage tenants and visitors effectively throughout the day.

Why Elevators Are Prime Communication Real Estate

Think about it: elevators are used dozens, even hundreds, of times a day by the same building occupants. While people ascend and descend, they have just enough time to glance at a screen—often with nothing else competing for their attention. That’s what makes elevators a unique opportunity to share targeted, useful, and timely content.

What to Display: Content That Informs and Connects

Navigo elevator screens can deliver a variety of relevant, real-time information to enhance the experience of anyone in the lift. Here’s what top-performing buildings display:

Building Communications

Maintenance notices
Amenity closures or updates
Policy reminders
Tenant announcements

Local News & Weather

Real-time headlines
3-day forecasts
Emergency alerts (automated or manual)

Traffic and Transit Updates

Nearby road conditions
Real-time transit information (ideal for city buildings)

Event Highlights

Building-hosted events
Nearby community happenings
Tenant company promotions

Interactive Wayfinding Integration>

Visual prompts to help users know where to go after exiting the elevator
QR codes for mobile maps or directions

Advertising and Monetization

Promote in-house retail or dining tenants
Feature sponsored ads from nearby businesses
Offer digital real estate for premium brands

The Navigo Difference: More Than a Digital Display

Unlike static digital signage, Navigo interactive elevator screens are part of an integrated building communication platform. Here’s what sets them apart:

Real-Time, Remote Content Control

Navigo Cloud allows property teams to update screen content instantly across one or multiple elevators in different locations—all from a central platform.

ADA-Compliant and Intuitive Interfaces

Screens can include touchless or interactive features that align with accessibility standards and enhance usability for all.

Seamless Integration

Elevator screens sync with other Navigo® digital signage and directories in the building, delivering a unified communication ecosystem—from lobby to lift to lounge.

Custom Branding

Screens can be styled to reflect the property’s branding, reinforcing a professional and polished experience.

The Key Takeaway

In a hybrid work era where engagement, communication, and tech-forward amenities define tenant loyalty, every part of the building counts. With Navigo® interactive elevator screens, you’re not just moving people—you’re moving information. You're turning idle moments into impactful micro-interactions that benefit everyone.

Explore itouchinc.com for more information on unlocking the value of every floor in your building or contact us for needs unique to your project.

Engage Every Floor: Why Elevator Screens Are Smart Real Estate