Creating a Digital Signage Content Calendar for Your Building

Strategically Plan Messaging to Keep Your Property Dynamic, Engaging, and Informed

In today’s fast-paced environments, digital signage has become a powerful tool for communication and engagement in commercial, residential, and mixed-use properties. But like any tool, its effectiveness depends on strategy. Random or outdated content can diminish its value—while a thoughtfully planned digital signage content calendar can transform your signage network into a reliable, engaging source of information and brand strength.

Whether you manage an office building, hospital, or government facility, this article will guide you through creating a digital signage content calendar—and show how NavigoCloud, a powerful PropTech platform, helps manage your messaging in real-time.

Why a Content Calendar Matters

A digital signage content calendar is a schedule that outlines what content will appear on your building’s screens, when it will be displayed, and where. It helps ensure:

• Timely messaging

• Consistent branding

• Seasonal relevance

• Balanced content types (informational, promotional, engaging)

• Streamlined workflow across teams or locations

Without a plan, digital signage can fall into neglect or become cluttered. A calendar keeps your content focused and purposeful.

Types of Content to Schedule

To create a well-rounded content calendar, include a mix of the following:

Operational Communications

• Lobby alerts (maintenance, closures, elevator outages)

• Safety protocols and emergency procedures

• Holiday hours and office schedules

Tenant & Visitor Engagement

• Welcome messages for visitors or new tenants

• Tenant business highlights or employee spotlights

• Community events, food truck schedules, or networking meetups

Real-Time Information (Using Navigo® TransitAccess®)

• Live transit arrival times and schedules

• Weather forecasts and air quality

• Traffic conditions near the property

Branded & Evergreen Content

• Property mission, sustainability goals, or wellness messaging

• Tips for hybrid workers or amenity room guides

• Inspirational quotes, trivia, or local history facts

Promotions & Advertising

• Available leasing space or amenity bookings

• Tenant promotions or café specials

• Sponsored local ads or property partner promotions

NavigoCloud: Your PropTech Engine for Smart Scheduling

A content calendar is only as good as your tools for managing it. That’s where NavigoCloud comes in.

NavigoCloud is the cloud-based digital signage management platform developed by Interactive Touchscreen Solutions, Inc., designed specifically for commercial and government properties. It gives you:

• Centralized Control: Manage content across all screens and buildings from one dashboard.

• Real-Time Updates: Make instant content changes when announcements, emergencies, or schedules shift.

• Scheduling Tools: Plan daily, weekly, or monthly content rotations in advance.

• Multi-Zone Display Control: Display different messages in different zones (e.g., lobby vs. elevator).

• Scalability: Manage a single building or an entire portfolio of properties.

By combining your content calendar with NavigoCloud, you get complete control with the flexibility and speed that modern buildings require—fulfilling the promise of PropTech innovation.

Getting Started: Your First 30 Days of Content

Here’s a quick sample breakdown to help you start:

Week Content Focus

Week 1 - New month welcome message, tenant birthday shoutouts, upcoming maintenance notices

Week 2 - Transit schedules, local weather, building amenity spotlight

Week 3 - Meet-the-tenant feature, elevator etiquette reminder, emergency preparedness tip

Week 4 - Property sustainability message, event announcements, available space promotion

Keep rotating and updating based on seasonality, tenant feedback, and evolving needs.

Creating a content calendar for your building’s digital signage isn’t just a nice-to-have—it’s essential for maximizing engagement, maintaining professionalism, and optimizing your communication strategy. When paired with a robust platform like NavigoCloud, you gain the precision and flexibility needed to keep your property smart, connected, and ahead of the curve.

Start Planning Smarter with Navigo®

Learn how NavigoCloud can transform your signage content strategy into a dynamic, real-time communications system. Visit www.itouchinc.com to get started with a digital signage expert.