Beyond Directories: Real Use Cases of Digital Signage in Commercial Properties

In today’s fast-paced, tech-driven world, commercial property managers are being challenged to offer more than just clean lobbies and competitive leases—they’re expected to provide seamless communication, tenant engagement, and efficient operations. While many are familiar with digital directories, modern digital signage goes far beyond that single function. It now serves as a powerful PropTech tool that delivers real-world impact across multiple facets of property management.

Here are four high-value use cases for digital signage in commercial properties that demonstrate tangible benefits:

1. Lobby Directories: First Impressions Made Seamless

Traditional paper or static directories are outdated the moment a tenant moves in or out. Digital lobby directories, by contrast, provide real-time updates that keep tenants and visitors informed without the need for costly replacements or manual intervention.

Real-world impact:

• Offices using wayfinding reported an average of 60% reduction in wayfinding inquiries at the front desk after implementing a digital lobby directory.

• Updates that previously took hours to print and install can now be done in minutes from a centralized software dashboard.

2. Conference Room and Amenities Availability

Many properties offer shared spaces—conference rooms, fitness centers, rooftop lounges—but without real-time signage, these amenities can be underutilized or lead to scheduling conflicts. Digital displays outside of meeting rooms or in communal areas now show availability, upcoming bookings, and even reservation options.

Real-world impact:

• Property managers report that amenity usage increased by as much as 40% after deploying digital room signage synced with its booking system.

• Facility teams reported fewer double-booking incidents and improved tenant satisfaction scores.

3. Elevator and Transit Screens: Captive Engagement and Commuter Support

Elevators are high-traffic areas where attention is naturally captured. Screens placed in or near elevators display building announcements, weather, news, and tenant messages—and when positioned strategically, can include TransitAccess® transit schedules and traffic alerts to assist commuters.

Real-world impact:

• Business parks that have installed transit-integrated signage and elevator displays have experienced as much as a 25% uptick in employee adoption of public transportation, reducing parking demand.

• Building managers used this screen time to highlight on-site events, safety notices, and even emergency alerts—all in real time.

4. Tenant Messaging and Building Communications

Digital signage enables personalized messaging for tenants—whether it’s welcoming a new company, promoting a blood drive, or notifying occupants of upcoming maintenance. Unlike mass email or printed flyers, digital signs are immediate, visible, and engaging.

Real-world impact:

• Property management companies managing multiple office locations use digital signage to launch a tenant engagement campaign and receive as much as a 3x increase in tenant participation for onsite wellness events.

• Messages targeted by time of day and location were found to be 70% more effective than static notices.

Powered by Navigo®: The Software Behind the Screens

All of these real-world applications are made possible with powerful, easy-to-manage software like Navigo, developed by Interactive Touchscreen Solutions, Inc.. Navigo® enables property managers to control content, schedule updates, and integrate third-party tools like booking systems, transit data, and emergency alerts—all from a centralized platform.

Whether you're managing a single lobby or a multi-building portfolio, Navigo offers scalable, user-friendly digital signage solutions that deliver operational efficiency, tenant satisfaction, and measurable ROI.

Explore itouchinc.com for more information on our solutions or contact us for needs unique to your property or project.